ATE visits Skanderborg Festival

In connection with Skanderborg Festival – aka Smukfest -, we visited the festival with our Product Manager, Michael Munch, who happens to be the Stage Manager for ‘Bøgescenen’ – the biggest stage at the festival.

Want to see more Ask the Expert? Follow the playlist here: Dynaudio Ask the Expert

Video content doesn’t have to be difficult.

Video content doesn’t have to be difficult.

And, we really do keep it simple and agile. There isn’t a big production behind these episodes. No make-up for me or the guest, no script. We ‘steal’ a couple of coffee tables from the marketing office, use Christian Bennike’s DSLR camera (we shot the first episode with an iPhone!), bought a couple of cheap lights, and called our good friend Greg McQueen(he has done a ton of video interviews and has a cool mic).

Excerpt from article on LinkedIn.

That’s it. Then we shoot the episode. Christian directs, I stand awkwardly and pretend to do something, our guest is a rockstar, and Greg spends a day on editing. It really can be that simple. And with each time, we’ve managed to cut down time used on shooting (under five hours for the third episode).

Read the full article here: Video content doesn’t have to be difficult

Ask the Expert episode 003

Ask the Expert episode 003

We are back with the third episode in our Ask the Expert series. In this series, we highlight our many employees for their exceptional skill – and Dynaudio for its expertise with building some of the best loudspeakers in the world for four decades.

In this particular episode, I talk with our Loudspeaker Driver Specialist, Andreas Eberhardt, as we dive into the pool of viewer questions about drive units discussing everything from highly technical questions to the more easy-going ones.

Want to see more Ask the Expert? Follow the playlist here: Dynaudio Ask the Expert

Dynaudio’s Ask The Expert: Episode 002

After a very successful first episode, we filmed our second episode with one of our Senior Acoustic Engineers, Stephen Entwistle. In this episode, we are dealing with questions about monitors in smaller studios such as the editing rooms or home studios. We continue to deal with the question on a personal level – diving directly into the one-to-one communication that suits social media so well. Watch the full episode here or learn more on Dynaudio.com/Dynaudio-Academy/.

Want to see more Ask the Expert? Follow the playlist here: Dynaudio Ask the Expert

Say hello to our newest Personal Reference Monitor – LYD.

Say hello to our newest Personal Reference Monitor – LYD.

The outcome is the new LYD range: three monitors that speak to the creative at heart. These monitors help express creativity in every environment, but their true expertise is in small spaces, where their low volume precision comes into its own.

To learn more about LYD’s relationship with the artistically-minded, I met up with Sebastian Rodens, Product Manager for Professional Products at Dynaudio, to have a chat about our new monitors and my first question was simple: Why black and white?

With the release of Dynaudio’s newest Personal Reference Monitor, I interviewed our Product Manager for all Dynaudio Professional products at the Musikmesse in Frankfurt. You can read the whole story at Dynaudio.com/Dynaudio-Academy/.

Dynaudio’s new series: Ask The Expert

At Dynaudio, every department is filled with experts. But none are more important for our business than the extremely talented engineers that develop the loudspeakers of tomorrow. Together with my colleague, Christian Bennike, we sat out to bridge the gap between our loyal fans and experts – bringing them together through the simple concept: ask a question and we’ll answer it. You can watch the very first episode right here, or read more about it on Dynaudio.com/Dynaudio-Academy/.

Want to see more Ask the Expert? Follow the playlist here: Dynaudio Ask the Expert

The 5 challenges I’ve faced with Snapchat for microblogging and personal branding

The 5 challenges I’ve faced with Snapchat for microblogging and personal branding

For more than a week, I have been playing around with my new initiative on Snapchat, and it has been fun, but also challenging.

As I wrote last week, I am sharing my work day every day on Snapchat to show what it is like working in the marketing and communication business. You can read more about my reasons in my first update: A Snapchat adventure. 

I have had a lot of fun trying to share my day: capturing the fun moments, attempting to show some of the less fun tasks, and sharing how I go about my daily tasks, such as using Grammarly to spell check, contextual spelling, and sentence structure among other. And now, I want to share some of the challenges I have identified in the first couple of weeks.

Top 5 challenges of using Snapchat for microblogging and personal branding:

  1. Do people realize my snaps include sound? When I got to work last Monday, my colleague, and partner in this Snapchat adventure, Christian Bennike, said: “Your snap from last night pissed me off, I don’t care you’re working late on a Sunday.” But the thing is, he didn’t know I was speaking and sharing a tip on why I was looking at my mailbox because he had muted his phone. You can follow Christian’s snaps by adding: bennikec
  2. In which situations can you take a snap without seeming completely and utterly unprofessional to your colleagues who aren’t using Snapchat? I try to be conscious of this at all times, only snapchatting when it’s appropriate and slowly adjusting coworkers to this new media. However, one colleague thought it was our official channel and wanted to share something work related: big thumbs up for adapting and embracing new media!
  3. Should I share Snapchats on the weekend? I rarely work on the weekend, but I do keep tabs on our social media channels, write replies, and moderate our community, but it’s low key and nothing exciting: which might be the reason I should share it – it’s a big part of working with social media and community management.
  4. I have been struggling with what and when to share from my daily work: when am I actually doing something that’s shareable? When it happens that something is shareable, I often find myself caught up in the moment and forget about Snapchat, only to realize the missed opportunity when the moment has passed. I have to become more comfortable with using Snapchat as an integral part of my day perhaps.
  5. Right now, I feel like a fool when I share a video of myself speaking English. Yes, I do enjoy speaking and writing in English: it’s been an integral part of my education and work for many years. But, when it comes down to it, I probably don’t have any English speakers following me right now – but what if someone is an English speaker or an English speaker starts following? This video is unfortunately in Danish, but bear with me, I am learning!

 

Top 3 goals moving forward with Snapchat as a microblogging and personal branding tool:

  1. Share more of everything – and keep in mind that it can be an ecosystem of social media (Thanks, Guilla and Morten for some great questions and useful feedback!).
  2. Figure out how to make it a dialogue: how can it be more than a one-way channel?
  3. How to increase my following?!

As always, I am very keen to hear what you guys thinks, so please do share any and all thoughts in the comment section below: feedback is appreciated!