Video content doesn’t have to be difficult.

Video content doesn’t have to be difficult.

And, we really do keep it simple and agile. There isn’t a big production behind these episodes. No make-up for me or the guest, no script. We ‘steal’ a couple of coffee tables from the marketing office, use Christian Bennike’s DSLR camera (we shot the first episode with an iPhone!), bought a couple of cheap lights, and called our good friend Greg McQueen(he has done a ton of video interviews and has a cool mic).

Excerpt from article on LinkedIn.

That’s it. Then we shoot the episode. Christian directs, I stand awkwardly and pretend to do something, our guest is a rockstar, and Greg spends a day on editing. It really can be that simple. And with each time, we’ve managed to cut down time used on shooting (under five hours for the third episode).

Read the full article here: Video content doesn’t have to be difficult